It’s a long time coming, but when it arrives, it’s always a shock… It leaves you dizzy, happy and overwhelmed all at once, head bursting of impressions and ideas… What is it!?
Sometimes people ask me questions about my life that tell me they don’t really realise what it means to work full time as an influencer. Yes, I go to parties, openings, shows. Occasionally, I can travel to a resort or try out a new hotel and restaurants. But they don’t see the hours and hours of making appointments with the makers and shakers of the fashion industry, viewing new collections, organising my team and the daily photo shoots. A 12-hour day is no exception for me, and sometimes the only time I get to write my blog entries are when my children have gone to be and all my emails are answered: way past midnight.
When I moved to Munich I had heard about the Oktoberfest before, but hadn’t ever thought about it. It never occurred to me what an impact it would have on Munich, and therefore also on my life. My first Wiesn (as Germans call it) was an adventure in itself, the millions of visitors all dressed in Bavarian folk costumes, the music, and the colours being quite overwhelming. But the spirit and pure joy that was in the air the weeks of the fest were – and are – unescapable. And so, I did what I deemed best, and has served me well… I embraced it.
You know how you grew up with some brands? Kinderschokolade, for example, will always make Germans living abroad teary-eyed and nostalgic, and 40-somethings will want Zwieback when they get sick. Well, my boys have been growing up with Lodenfrey, and now it’s Matteo’s first official Oktoberfest season where he gets to sport a pair of Lederhosen.