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An Ode to an Essence – Armani’s New Perfume, Si 

 

Si resonates with me on levels I didn’t imagine possible. In a way that word represents my life -YES.

Yes to business, to love, to growth and passion.

Every day I face new and old challenges that make me give my all to life. Be it as a mother or a business woman, I do everything 100% and more. Life is about shades of grey (no reference to the movie, lol): every aspect can be much of everything, if you think about it. In a day of fashion there is craziness, sweetness, a drop of darkness and a touch of light.

The perfume artist Julie Massé had very much the same in mind while orchestrating the perfume. Wild spicy notes of pink pepper, sweet pear and Jungle essenceTM  embody the powerful persona that is a woman while celebrating grace and elegance simultaneously.

 

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The flacon beautifully represents everything the perfume stands for – striking, powerful, seductive and bold. And all this without neglecting grace and a bit of fragile femininity. You all will have days where you want to be treated like a princess and every door needs to be opened while other days you feel like you can pick up a city and march it where you need it to be. Tears and laughter, that is the life of every woman, especially mothers, and Armani celebrates it on point and with reverberation.

 

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In my life there are ups and downs, some days I feel defeated but choose to move on and looking back I understand that is my gift of inner strength that has lead me where I am now.

Once light, once dark and always full of passion,

Yours truly,

Vik

 

Once light, once dark and always full of passion,

Yours truly,

Vik