Who knew that my favourite winter jacket of this season would be by a designer originating from the charming city of Saint Tropez!? Ski apparel is not the first thing that comes to mind when thinking about the chic streets of the French Riviera. But it’s actually not that surprising when you know the story of Vilebrequin and it’s by love-inspired designer Fred Prysquel.

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Vilebrequin started out as a swimsuit company for men. Fred fell in love with a Saint Tropez beauty and designed the first swim trunks ever to impress her. He was on to something because he not only got the girl, but he was able to build a swimsuit imperium as well. My men (one grown, and his two mini-me’s) all have a few swim shorts by Vilebrequin, and I have a bathing suit I’m in love with. I was completely happy with what I could get but absolutely surprised and speechless when I discovered their ski collection. 


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The 70ies inspired Alpine ski set is so comfortable, classy, warm and beautiful that I stuck with it my whole trip to Kitzbühel. The fact that it’s two-sided definitely spoke to my fashionista side: One high-end jacket that has two looks – white on one side, white and black leopard print on the other – is a dream-come-true. As you can see on my pictures, I had a beautiful time up in the mountains: clear blue skies, the softest snow, and my stylish leopard print ski-jacket to keep me warm. The look was perfect for the slopes, a winter wonderland walk, and when I got back to the hotel I had a spa outfit to go with it thanks to the new bag they designed. 

Together with my men, we partner-looked it through a day of swimming and chilling after the cold outside. French brands usually have that certain special “Je ne sais quoi” and Vilebrequin added a bit of playful fun into the mix! Please check out the collection, I’m sure there is one or more pieces that you will love! 


Much love and let me know what you pick, Viky  

Thank you, Vilebrequin

for your friendly corporation.